Guest counts are under pressure across the industry. The menu is one of the few real levers brands have to respond. So menus are expanding. LTOs are multiplying. Items are launching faster, sometimes before reliable demand data even exists to plan against.

That puts supply chain teams in a difficult position. Planning windows are shorter. Products are more regionally diverse. And the network of suppliers and distributors that has to execute all of it was designed for a simpler menu.

Brian Walker has navigated this at Bojangles. In this conversation, Brian joins Armada’s Loraine Yalch and Joe Wildes to talk honestly about what the current pace of menu innovation demands from supply chain leaders and their teams:

• What changes when your LTOs expand and your product mix varies by market
• Why optimization has to happen at the national level to work at all
• How to react faster when the market reality diverges from forecast
• Achieving frictionless operations across suppliers and distributors
• What supply chain teams will need to thrive in the future

This isn’t a case study presentation. It’s a peer conversation about where the industry is heading and what it takes to stay ahead of it.